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Jingwei International Announces Appointment of Winston Liu as President of New Media Unit

July 28, 2008

 

Jingwei International (OTCBB: JNGW), one of the leading direct marketing companies in China, announced the appointment of Winston Liu as President of its New Media business unit. In this newly created position, Mr. Liu will lead Jingwei's new initiatives to expand its outdoor media network and evolve into a diversified marketing services provider. The New Media business unit will concentrate on outdoor advertising, interactive mobile campaigns and digital bus signs. This unit will provide additional marketing channels for Jingwei's clients as part of the company's integrated marketing services and will assist Jingwei in expanding into the outdoor media business.

The New Media business unit is expected to provide incremental growth to the growing diversified marketing business of Jingwei and is targeted to expand the company's services into significant new markets.

Mr. Liu brings to Jingwei over three decades of experience in outdoor advertising, marketing and technology. Prior to joining Jingwei, he was the CEO of Magic Media Advertising Ltd., a Beijing-based company that owns the primary right to advertise on Beijing's bus system. In this role, he led Magic Media's merger with CBS Corporation and assisted in the creation of CBS Outdoor (Beijing). He was also responsible for the development of new business for CBS Outdoor (Beijing). One of his endeavors was the "100 Screens" (outdoor advertising on LED screens) project, a joint undertaking involving CBS Outdoor (Beijing) and Xinhua News Agency.

Before CBS, he held senior management positions in several technology companies, including Montage Digital Tech Inc., Global Business Center and Computer Product Company. Mr. Liu was honored as a finalist in the Ernst & Young Entrepreneur of The Year award (1994 & 1995) and in 1995, won the Business Person of the Year award from the Minority Business Council.

Regis Kwong, Chief Executive Officer of Jingwei International, stated, "We are delighted to have Mr. Liu joining our team. Mr. Liu brings tremendous experience implementing innovative outdoor advertising and marketing initiatives, which will be instrumental in developing Jingwei's presence in the outdoor advertising market as we continue to leverage our data mining capabilities into a leading diversified marketing services provider."

ABOUT JINGWEI:

Jingwei International Limited has evolved into a diversified marketing services provider, powered by its consumer database and data mining capabilities. The Company is known as one of the leaders providing direct marketing services to global companies doing business in China. Jingwei has developed a rapidly growing digital media marketing business including mobile advertising, telemarketing, direct mail marketing and outdoor digital screen advertising. Jingwei's proprietary data base of over 300M Chinese consumers as well as its real time analysis tools, enable its customers to create and manage their advertising content and monitor results, while improving immediately ROI. In addition, the Company has a geographic presence in 20 cities throughout China and an executive and technical team that has global experience in the direct marketing space.

As multinational and domestic companies in China increase their penetration of the rapidly expanding Chinese market, they seek to reach the appropriate targeted audience by optimizing their direct marketing campaign utilizing the "state of the art" level of data mining and customer relationship marketing services provided by Jingwei's advanced data base platform. With a customer database which contains detailed biographical, demographic and purchasing data of over 300M Chinese consumers, Jingwei enables companies to reach their targeted advertising audience. For more information, please visit the Company's web site: www.jingweicom.com.

Safe Harbor Statement

Certain of the statements made in the press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology. Such statements typically involve risks and uncertainties and may include financial projections or information regarding our future plans, objectives or performance. Actual results could differ materially from the expectations reflected in such forward-looking statements as a result of a variety of factors, including the risks associated with the effect of changing economic conditions in The People's Republic of China, variations in cash flow, reliance on collaborative retail partners and on new product development, variations in new product development, risks associated with rapid technological change, and the potential of introduced or undetected flaws and defects in products, and other risk factors detailed in reports filed with the Securities and Exchange Commission from time to time.